This packaging was created for Germain Seafoods 

they had some old packaging they wanted to change from being old and plain to giving it a bit more life as they are a fresh seafood company.

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I incorporated imagery in the background of water to  make the box of fish feel like its coming fresh from the water, I  was also asked to come up with a refreshed version of the logo they had present on the  packaging so I felt incorporating the fish into the logo would integrate very well within the branding.